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At its simplest, dating apps generally fall into two categories.

On one hand, there are websites and apps like and Ok Cupid which require users to complete personal essays and personality questionnaires, which are then used for compatibility pairing.

S., the industry’s biggest players, and how these products actually make money (if they even do!

According to Justin Mc Leod, CEO of Hinge, “…ultimately, Tinder is the gorilla in the casual end of the spectrum, which is our space. Maybe one or two of these other ones will survive, and be profitable, but the only reason they exist right now is they’re operating off venture capital. Most of them are gone almost as quickly as they show up.” The second is the Match Group’s 2015 IPO.

Around 15% of US adults, or around 50 million Americans, say that they have or continue to use websites or mobile dating apps in their pursuit of romance.

While these numbers are promising, it’s interesting to note that some sources indicate that revenue growth for the industry is projected to slow through 2022.

As a quick aside, there’s a controversial history between Whitney Wolfe, founder of Bumble, and Justin Mateen, co-founder of Tinder—making the Match Group’s attempted 0 million acquisition of Bumble that much more contentious.

Overall, it’s a difficult market to break into because of the nature of the product.




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You want detail, effort, and conversation that goes beyond, “Hey. ” If you’re ready to ditch the apps and hours of scrolling through poorly angled selfies, and are more interested in an “old-fashioned” dating website, here are ten of the best. OKCupid OKCupid has a time-tested algorithms that seeks to pair users with others with similar personalities and interests.


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