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Google likely uses a sophisticated version of TF-IDF. Content Length: Content with more words can cover a wider breadth and are likely preferable in the algorithm compared to shorter, superficial articles. Latent Semantic Indexing Keywords in Content (LSI): LSI keywords help search engines extract meaning from words that have more than one meaning (for example: Apple the computer company vs. The presence/absence of LSI probably also acts as a content quality signal. LSI Keywords in Title and Description Tags: As with webpage content, LSI keywords in page meta tags probably help Google discern between words with multiple potential meanings. Therefore, pages that cover every angle likely have an edge vs. Search engine spiders can estimate your site speed fairly accurately based on your page’s HTML code. Page Loading Speed via Chrome: Google also uses Chrome user data to get a better handle on a page’s loading time.

Indeed, one recent ranking factors industry study found that content length correlated with SERP position. Table of Contents: Using a linked table of contents can help Google better understand your page’s content. Keyword Density: Although not as important as it once was, Google may use it to determine the topic of a webpage. That way, they can measure how quickly a page actually loads to users. Use of AMP: While not a direct Google ranking factor, AMP may be a requirement to rank in the mobile version of the Google News Carousel. Entity Match: Does a page’s content match the “entity” that a user is searching for?

“The idea is that in the short term we can offer the technology we’ve developed to third parties”, the company says. But having a keyword in your domain still acts as a relevancy signal. Keyword As First Word in Domain: A domain that starts with their target keyword has an edge over sites that either don’t have that keyword in their domain (or have the keyword in the middle or end of their domain). Domain registration length: A Google patent states: “Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Keyword Appears in Top Level Domain: This doesn’t give the boost that it used to.Quietly but steadily, Exo Click has become the biggest adtech startup in Spain.The Barcelona-based company, founded by Benjamin Fonzé in 2006 and now run with his brother Adrien, had revenues of €84 million in 2014 ( 30% year-on-year) and continues to dominate in an area where giants like Facebook or Google can’t compete.




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